How to find new clients as an Independent NDIS support worker

Read Time – 6mins

5 Simple Ways to Find New Clients as a NDIS Support Worker

Finding new clients as sole trader NDIS support worker or provider can feel a little overwhelming at first 😮‍💨

You might be amazing at the support you provide… but getting your name out there? That may feel like whole different skill set. Where do you even start?

The good news is, you don’t need complicated marketing strategies or a social media following to grow your client base. Often, the simplest things work best when it comes to the NDIS. Relationships are often better than typical marketing.

Here are a few gentle, realistic ways to help more people discover your services, learn about you and how you can help them.

1. Create a Listing on the Earni Provider Lookup

One of the easiest ways to help potential clients find you is by listing your services on the Earni Provider Lookup.
Think of it like your own little service spotlight ✨

You can share:

what supports you offer
a little about yourself
your service area(s) & contact details
photos and videos

This helps clients and families get a feel for who you are before they even reach out. This is so important in the NDIS space, where trust and connection matter.

It’s also a simple way to increase your visibility without needing a website or spending hours trying to market yourself online or on social media. Read more about a listing…

2. Let Support Coordinators Know You’re Available

Support Coordinators are often searching for reliable, caring support workers for their clients and to refer on. Building a relationship now will pay off into the future.

Reach out, introduce yourself and share with them:

the support services you offer
your availability and area(s) you work within
a little about you and what makes your approach unique

A friendly introduction can lead to ongoing referrals and wonderful long-term client connections.

3. Show Up Online (Without Overthinking It!)

You don’t need perfectly curated content or fancy graphics. 😅

Using your own profile, networking in NDIS support worker and coordinator Facebook, LinkedIn groups, or local community groups in your area is a great way to gather connections and meet people who need your services. If you want to go a little further, a simple Facebook or Instagram business page with your service name and information helps people know you exist.

You could post things like your availability, little insights into your day, your values as a support worker, reminders or helpful tips, important community event days.

People connect with people, and often clients simply want to know who you are and whether you feel approachable.

4. Ask Happy Clients for Testimonials 💛

Sometimes the best way to find new clients is through the people already cheering you on.

If a client, family member, or Support Coordinator has loved working with you, ask if they’d be happy to share a short testimonial or review.

Word of mouth is incredibly powerful in the NDIS space. Genuine recommendations help future clients feel more confident reaching out and can naturally lead to more referrals over time.

A few kind words can go a long way.

5. Focus on Being Reliable and Organised

This might sound simple… but it matters. When you:

communicate clearly and openly (grab our best ways HERE!)
show up consistently
stay organised with invoices and appointments (grab our best tips HERE!)
make things easy for clients and coordinators

…people remember.

Professionalism builds trust, and trusted NDIS support workers are the ones people recommend again and again.

Growing your client base takes time, but you don’t need to do everything at once. Start by making yourself visible, approachable, and easy to connect with. Small consistent steps really do add up, and the right clients will often come from genuine relationships and word of mouth conversations that naturally evolve.